Screenshot style breakdown
Sampled from 6 of INSIGHT HEART's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#AC845C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
INSIGHT HEART - The human heart expedition - Gold at the 2025 German Design Award - Platinum at the 2021 MUSE Creative Awards - German Design Award Winner 2019 – Excellent Communications Design - Apple Keynote 2017 (Demo Area) – USA / Cupertino, Sept 12 - Apple, BEST OF 2017 – Tech & Innovation, Australia - Apple, BEST OF 2017 – Tech & Innovation, New Zealand - Apple, BEST OF 2017 – Tech & Innovation, USA This is the first augmented reality App to be rolled out in a series of Apps created and designed for medical education purposes. Our goal is to make medical education fascinating, explorable, and fun for students, physicians as well as accessible to patients – anywhere and anytime, in or out of the classroom, lecture hall, or living room. We have committed ourselves to take medical education one step further and have developed visually stunning and highly interactive content based…
App details
What you can learn from INSIGHT HEART
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are INSIGHT HEART's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: INSIGHT HEART runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC845C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.