Screenshot style breakdown
Sampled from 6 of Hastings Direct Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#049CDC bg
#27A9E0
#04B47C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Welcome to the new Hastings Direct app, which is packed full of features designed to take the hassle out of managing your insurance. You’ll find your policy details and insurance documents as well as contact numbers and claims tips all stored safely and securely in the app to access whenever and wherever you need them. So, whether you want to manage your policy, need help if you’ve broken down or have to make a claim you can get the help you need, quickly. MANAGE YOUR POLICY: - One-click links to important information for your Hastings Direct, Premier, Essentials and YouDrive polices – quick access to your policy number, what you’re covered for, excesses and renewal date* - Something changed? Update your car, address or add a new driver in a few easy steps* - Need more information and hate rummaging through paperwork? Keep all your key documents in one place that’s accessible 24/7* -…
App details
What you can learn from Hastings Direct Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Hastings Direct Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hastings Direct Insurance runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #049CDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04B47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.