Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Naked Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#44CC7C accent
#111111 text
Screenshots
Icon palette
About this app
Get a final insurance quote for your car, home contents or single items in 90 seconds on the Naked app. Our friendly chat bot Rose will help you add everything to one basket and get you your final price faster than you can get dressed. Like it? Enter your card details and you're good to go. No call centre, no paperwork. To activate your cover, all we need is a selfie from you. Rose will guide you through the process to take a video or pictures of your car or home. You have total control over your policy and can see exactly what you’re covered for with our policy summary. You can also make changes instantly on the app. For example, change your excess, add car hire and credit shortfall or download your confirmation of cover, hassle-free. Need to claim? Don’t stress. Simply chat to our bot Jade on the app and tell us exactly what happened. We also have a 24/7 emergency assistance line…
App details
What you can learn from Naked Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Naked Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Naked Insurance runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #44CC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.