Sampled from 3 of My Invisalign's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#048CC4 bg
#279CCC
#6CBCDC accent
#FFFFFF text
Looking to transform your smile with the most advanced clear aligner in the world? Already in treatment and need support? The My Invisalign app is a one-stop-shop that helps deliver healthy, beautiful smiles. Interested in Invisalign® treatment? • See how much your insurance may cover your Invisalign treatment • Learn all about Invisalign clear aligners and what they can do for you. • Simulate your new smile with our SmileView™ simulation tool and share your results with friends and family. • Find a doctor near you and request a consultation. Your personal smile concierge representative will reach out to get your appointment scheduled and be there for you every step of the way. Already an Invisalign patient? • Connect your watch to your phone to access the custom aligner tracker in the My Invisalign watch app. • Refer a friend and get a $100 gift card when your friend signs up …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are My Invisalign's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Invisalign runs a dark set with one background colour (#048CC4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CBCDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.