Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of FirstVet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECDC bg
#DDCFC1
#142C4C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
SPEAK WITH AN EXPERIENCED VET DIRECTLY ON YOUR MOBILE At FirstVet, you can always speak with an experienced vet, no matter where you are. FirstVet is a convenient, reliable service when you are unsure whether a visit to the veterinary clinic is needed. We’re here to deal with all of your non-emergency questions and concerns. Maybe you’re wondering why your cat has suddenly lost their appetite. Why does your dog vomit or have diarrhoea? Or how to best clean a wound on your horse? We’re here to help. - Unlimited vet video appointments with selected pet insurance policies - Open 7 days a week - Get advice or a referral if needed BE PREPARED – ADD YOUR PET NOW By downloading the app and adding your pet in advance, you can quickly get help when needed. Signing up is completely free and takes less than a minute. VIDEO CALLS COVERED BY MAJOR PET INSURANCES Online visits through FirstVet ar…
App details
What you can learn from FirstVet
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are FirstVet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FirstVet runs a light set with one background colour (#FCECDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.