Screenshot style breakdown
Sampled from 5 of AV CPG's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#042474 bg
#274287
#9C8C64 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The Ambulance Victoria (AV) Digital clinical practice guidelines (CPGs) contain clinical information to guide the practice of Ambulance Victoria Paramedics. AV CPGs are governed by the Medical Advisory Committee, and are regularly reviewed in response to emerging clinical evidence, staff feedback, and AV quality improvement requirements. DISCLAIMER These Clinical Practice Guidelines (CPGs) are expressly intended for use by Ambulance Victoria paramedics and first responders when performing duties and delivering ambulance services for, and on behalf of, Ambulance Victoria. Other users: The content of these CPGs is provided for information purposes only and is not intended to serve as health, medical or treatment advice. Ambulance Victoria does not represent or warrant that the content of these CPGs is accurate, reliable, up-to-date, complete or that the information contained in these …
App details
What you can learn from AV CPG
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are AV CPG's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AV CPG runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #042474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C8C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.