Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Well Repeat NHS Prescriptions's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#044C6C bg
#276580
#4CC4B4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The online repeat prescriptions app from Well Pharmacy makes it easy to get your NHS prescription. Once you’ve placed an order, we’ll ask your GP to approve it, then our pharmacy teams dispense, check and send your prescription in discreet packaging. We can deliver direct to your door via Royal Mail, at no cost to you or the NHS. You can also use Click and Collect, to pick up your prescription for free from a Well pharmacy you choose at a time that’s convenient for you. Click and Collect is only available in some of our pharmacies at the moment, but we’re increasing the number of pharmacies you can collect from every week. As we work with the NHS, we accept all forms of exemption. If you don't pay for your prescriptions, you can upload a photo showing evidence that you don't pay. If you pay for your prescription, you’ll pay the current standard NHS prescription cost. Need any help…
App details
What you can learn from Well Repeat NHS Prescriptions
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Well Repeat NHS Prescriptions's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Well Repeat NHS Prescriptions runs a dark set where the background shifts from screenshot to screenshot (first shot #044C6C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4CC4B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.