Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of myID - Australian Government's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C546C bg
#2E6B80
#44BCC4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
myID is the Australian Government’s trusted Digital ID app. Join millions of Australians nationwide in choosing myID as your trusted way to access government services. Use your myID for a secure and convenient way to prove who you are when accessing government online services. It’s like the 100-point ID check, but on your smart device. No sharing of your physical personal ID documents. Access a wide range of federal, state and territory government online services with the myID app. One app to verify who you are, taking the hassle out of remembering different usernames and passwords. Once set up, you can enable your device’s biometrics security feature such as fingerprint or face for added security. This is to protect your identity and help prevent other people accessing your information. Your personal information won’t be shared without your permission – putting you in control. my…
App details
What you can learn from myID - Australian Government
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are myID - Australian Government's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: myID - Australian Government runs a dark set with one background colour (#0C546C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #44BCC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.