Sampled from 6 of Fashion Nova: Trendy Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC845C accent
#111111 text
Discover trendy outfits, dresses, jeans and affordable clothing with fast shipping and 1000+ new arrivals weekly. Our online shopping app brings stylish women's, curve, men's and kids’ fashion to your fingertips as the #1 most-searched fashion brand. ----- WHY FASHION NOVA IS YOUR STYLE ESSENTIAL ----- • 1000+ NEW ARRIVALS WEEKLY: Be the first to rock the latest trends and new clothes before anyone else. Our design team brings you trendy outfits inspired by runway looks. • INCLUSIVE SIZING: Perfect fits for every body type with our Women's, Plus Size, Curve, Men's, and Kids collections. Our trendy clothing is designed to flatter all bodies. • CELEBRITY-APPROVED STYLES: Worn and loved by today's biggest stars. Our trendy outfits have been featured in music videos, red carpet events, and social media posts. • UNBEATABLE PRICES: Runway-inspired fashion at discount prices that won't break…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Fashion Nova: Trendy Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fashion Nova: Trendy Shopping runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC845C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.