Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of King Price's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#B40C1C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Your policy in your pocket • Get instant cover for your car and portable possessions. • View your policy info. • Do a car self-inspection. • Get docs like your policy schedule and confirmation of cover. • Donate your decrease to charity. When we brought our world-first decreasing premium model to the market in 2012, not many thought we’d last the year. But, here we are, not just surviving but thriving. And, we’ve evolved from being king of price, to being king of insurance. It’s a crown we wear with pride… Not just because of how many clients love our great cover and quirky ways. Not just because we keep introducing innovative insurance products. Not just because of our award-winning royal service (yup, we’ve won stuff). Mostly because, in 6 years, we’ve given R100 million in decreasing premiums back to our clients. We think that’s pretty special. What’s a decreasing premium The na…
App details
What you can learn from King Price
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are King Price's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: King Price runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B40C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.