Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of BitLife - Life Simulator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#64CCFC bg
#58B3DD
#FC2404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
How will you live your BitLife? Will you try to make all the right choices in an attempt to become a model citizen sometime before you die? You could marry the man/woman of your dreams, have kids, and pick up a good job along the way. Or will you make choices that horrify your parents? You could descend into a life of crime, start trouble in prison, smuggle goods across country lines, and rob banks. It's all up to you...
App details
What you can learn from BitLife - Life Simulator
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are BitLife - Life Simulator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BitLife - Life Simulator runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #64CCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC2404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.