Screenshot style breakdown
Sampled from 5 of Moorgen-Smarthome's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#EC1C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Moorgen Smart Home is a private platform for you. Through the App, all kinds of communication technologies could be connected for example bus and wireless, to realize smart device interconnecting and interaction and to bring a new smart life-style for you. The value of App’s collection is convenient using and personal settlement. You can just click the star button on the top left to collect for your favorite device so that to promote the use efficiency. The room would become your control center and all devices would follow your order depend on Moorgen App. App also has many fast switch function, for example floor and room fast switch. The smart customary index function can sort automatically according to your operation frequency or the recent operation. The scene can operate multi-device simultaneously. For example, you can click the wake scene and according to your presetting, sys…
App details
What you can learn from Moorgen-Smarthome
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Moorgen-Smarthome's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Moorgen-Smarthome runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.