Sampled from 4 of Time Magazine Europe's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#EC1C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
TIME Magazine Europe is the go-to news magazine for what is happening in the world of politics, business, health and science, technology, society, arts and entertainment. With an international audience of nearly 2 million weekly, TIME Magazine Europe covers the key issues and events affecting the region. Experience TIME Magazine Europe on iPad and iPhone. Subscribe monthly and get 1 week FREE or annually and get 1 month FREE with your subscription. Or purchase individual issues of TIME -including past issues and commemorative issues from the archive. TIME Magazine subscriptions are available: 1-month and 1-year subscription Current subscribers can sign in with their digital account to access iPad and iPhone app editions. Subscription Options • Subscribe monthly or yearly. Or buy single issue(s) through our in-app purchase. • Your purchase gets you access to both the iPad and iPhone. …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Time Magazine Europe's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Time Magazine Europe runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.