Sampled from 4 of TIME Magazine Asia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#EC1C24 accent
#111111 text
TIME, the world’s leading weekly news magazine, is read by millions of readers for its in-depth reporting and insightful stories. TIME’s signature voice and trusted content have made it one of the most recognized news brands in the world. Offering a rare convergence of incisive reporting, lively writing and world-renowned photography, TIME has been credited with bringing journalism at its best into the fabric of our life. Every issue of TIME delivers a deeper understanding of the world we live in. Experience TIME Magazine on the iPad or the iPhone now! Features • This app is designed for both iPhone and iPad. • Each digital issue of TIME includes everything in the print edition. • Current subscribers can sign in with their digital account to access magazine iPad and iPhone app editions. Subscription options • Subscribe monthly or yearly. Or buy single issue(s) through our in-app …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are TIME Magazine Asia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TIME Magazine Asia runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.