Sampled from 6 of Boat Trader - Boats for Sale's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#145484 bg
#346B95
#74A4E4 accent
#FFFFFF text
Find your next boat with Boat Trader. Search the largest marketplace for new and used boats for sale in the U.S. Top 3 Features - Use our extensive set of filters and sorting options to narrow down your choices to your perfect boat. - View photos and detailed specs of boats for sale across the U.S. - Research over 100,000 different boat types and models, compare prices and features, and find the perfect dealer or private seller. Not sure which type of boat you want? Boat Trader makes buying a boat easy and, most importantly - fun. Browse more than 50,000 ski/wake, fishing, pontoon and cruising boats and yachts. View boats for sale near you or search within a specific distance, price range, size, type or brand. Your recently viewed boats are saved so you can visit them again, and when you’re ready to take the next step, it’s easy to contact the seller directly. Boat Trader is the most…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Boat Trader - Boats for Sale's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Boat Trader - Boats for Sale runs a dark set where the background shifts from screenshot to screenshot (first shot #145484) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #74A4E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.