Screenshot style breakdown
Sampled from 6 of Cowes Week's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C8CF4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The official North Sails Cowes Week App provides you with everything you need for the Regatta, whether you're taking part, spectating or following the event from home, including: - Latest news from Cowes - Guide to the Classes with lists of boats taking part - Results and courses for every race - Live schedule of racing - Shoreside events guide and venue map Additionally for competitors: - Your own schedule of racing - Automatic notification of your course each day as it's released - Course mark bearings and distances - Race announcements for your class - In-app Declaration - Live continuously updated results for your class - Detailed weather and wind forecast from the event meteorologist - Access to exclusive competitor spaces, offers and passes - Photo galleries of your boat and class Note for competitors: you will need your registration code to access the competitor area. Please …
App details
What you can learn from Cowes Week
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Cowes Week's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cowes Week runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C8CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.