Sampled from 5 of Big C PLUS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4D4 bg
#D6D6BA
#94D404 accent
#111111 text
The new Big C PLUS offers a seamless shopping experience from online to offline where all your purchases are of the most value for money through various features. Big C Online • Shop online from our 40,000 products ranging from fresh products, grocery, household goods and electronic appliances • Choices of payment options and delivery options including scheduled delivery, pick up at all Big C hypermarket stores, express delivery and parcel shipping nationwide Big Point • Login Big Point or easily register as a Big Point member via app to enjoy personalized for you • Access Big Point to instantly check point balance, collect points at all Big C stores by showing your QR code • Redeem only 1 Big Points and stand a chance to get exclusive weekly deal Everyday Coupon • Check ‘My coupon’ tab out everyday for you • Enjoy using these coupons at all Big C stores simply by showing QR …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Big C PLUS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Big C PLUS runs a light set with one background colour (#F4F4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94D404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.