Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Royal Mail's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4343C bg
#E75057
#0C94CC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Track an Item: • Simply enter your Royal Mail tracking ID or scan the barcode and we’ll notify you on the progress of your delivery. Send an Item: • Quickly and easily buy postage in just a few steps. You can either print your own labels or we can print it for you, just take the QR code on the app to one of our Delivery Office Customer Service Points and have your label printed for free. Book a Collection: • Send and return your parcel from home or work? Book a Parcel Collect so you won’t have to go out, because your postie can collect your items from you. And if you can’t print out a label, don’t worry, we’ll bring one with us. Services Near You: • We can help you find your nearest drop-off location - Postbox, Parcel Postbox (available 24/7), Royal Mail Delivery Office or Post Office branch including collection times and opening hours. Book a Redelivery: • Missed a delivery? Using the …
App details
What you can learn from Royal Mail
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Royal Mail's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Royal Mail runs a dark set with one background colour (#E4343C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C94CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.