Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of This Morning's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04C4B4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The This Morning app is the ultimate way to access exclusive content, behind-the-scenes action and watch the most talked about clips every day. From delicious recipes to the latest fashion and beauty tips from our experts, we’ve got it all! It’s also the quickest and easiest way to play our amazing competitions, and you can even shop the show to get your hands on some of your favourite looks. There's even branded This Morning merchandise available to order straight from the ITV Shop. So come and join This Morning, all day, every day!
App details
What you can learn from This Morning
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are This Morning's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: This Morning runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04C4B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.