Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Service Victoria's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4740C bg
#E7872E
#ECAC74 accent
#FFFFFF text
Screenshots
Icon palette
About this app
We’re making it quick and easy for you to get things done with the Victorian government. You can find more than 100 services, including: • Servo Saver, now with tomorrow’s price cap • Digital driver license • Car and boat registration • Ambulance Victoria memberships • Working with Children Checks • Solar rebates • Fishing licences • Seniors and veterans' digital cards • and much more Tell us what you think: https://service.vic.gov.au/message
App details
What you can learn from Service Victoria
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Service Victoria's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Service Victoria runs a dark set with one background colour (#E4740C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #ECAC74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.