Sampled from 6 of OneCart: Shopping On Demand's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#04E484 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
OneCart is South Africa’s leading on-demand marketplace. Shop top retailers like Woolworths, Pick n Pay, Makro, Dischem & more, all in OneCart, with a single delivery. Unlock the world of instant gratification and free up the most valuable commodity - time - as you join the world’s digital movement to have your groceries, DIY essentials, toiletries, medication, liquor and so much more, delivered in 60 minutes, at in-store prices! Only 1 delivery fee of R35 per mall Shop multiple retailers all in one app Delivery in an hour or scheduled on a day and time that suits you Discover over 100,000 products, compare prices and save money as you shop for the best bargains across the country’s top retailers Access and chat to your personal shopper as they fulfill your order Over 200 locations already nationally serviced and growing
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are OneCart: Shopping On Demand's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OneCart: Shopping On Demand runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04E484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.