Sampled from 4 of UNIRUN's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#F48C1C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 6.8 words on average (longest 10).
“UNIRUN”是将学生身体素质与运动情况信息化后反馈给老师,让校方可以更清晰的看到学生体质与运动信息状况,并做出相应体培方案的督促型应用。产品具备监督和促进、统计和分析、管理和考核学生课外跑步锻炼的作用。有效帮助高校管理和督促学生积极参加课外运动锻炼,将课外运动锻炼作为考核学生体育成绩的项目之一。引导学生“走下网络、走出宿舍、走向操场”,达到促进和改善学生体质健康的目的。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are UNIRUN's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UNIRUN runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F48C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.