Sampled from 6 of Healthy Benefits+ (Classic)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCDCE4 bg
#A5C1C8
#AC7C5C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 7.2 words on average (longest 10), 67% speak to "you".
This is a sponsored program. You must be an eligible sponsored member to register for Healthy Benefits+™. With the Healthy Benefits+ mobile app, you can access your benefits anywhere, anytime. You can instantly redeem your benefits on qualifying products with your card number or barcode when you checkout. It’s that easy! Healthy Benefits+ gives you easy access to the benefits you need to help you live a healthier lifestyle. With Healthy Benefits+, you can: • View your benefit balance • Review your shopping options • Browse qualifying items • Use your card number or barcode to redeem benefits • Review your transaction history • Update your account information Review your welcome materials or login to your program website for a full description of benefits and shopping options.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Healthy Benefits+ (Classic)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Healthy Benefits+ (Classic) runs a light set with one background colour (#BCDCE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC7C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.