Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of TurboTax's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24242C bg
#424249
#FC7C8C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Easily submit your income tax return to the CRA from anywhere and anytime. TurboTax acts like your personalized income tax calculator that you can access when it’s convenient for you. Need help with your taxes? Our team of Canadian tax experts is here to help guide you through or handle your tax return from start to finish. We make it fast and easy to get your taxes done right: 1. Save time and import your income tax information directly from the CRA with Auto-fill my return. Connect your CRA My Account to easily import your tax slips into TurboTax. 2. Get access to Canadian tax experts who will guide you through claiming deductions and credits, helping you maximize your tax refund. 3. Seamlessly switch between your laptop, mobile app, or tablet and securely pick up right where you left off. 4. Receipt tracker to scan and organize your receipts in the app, all year round. Manage yo…
App details
What you can learn from TurboTax
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are TurboTax's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TurboTax runs a dark set with one background colour (#24242C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC7C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.