Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of TurboTax: File Your Tax Return's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24242C bg
#424249
#FC7C8C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Missed the extension deadline? You can still file your taxes. Pick up where you left off and finish today, on any device. FILE WITH AN EXPERT AS SOON AS TODAY. • Grab your docs, and let TurboTax take it from here. • Connect with one of our thousands of tax experts on-demand. Expert help is just a click away (4). HAND OFF YOUR TAXES TO A LOCAL EXPERT WHO HAS YOUR BACK • Get matched with an expert based on your unique tax situation. • Your expert prepares your return from start to finish, and you'll get real time updates on their progress.* (*Available in iOS only) • Your expert will only sign and file when they know your return is 100% correct and you’re getting the best outcome possible (1). OTHER WAYS TO FILE FREE FILING OPTION FOR SIMPLE TAX RETURNS TurboTax Free Edition: $0 federal returns + $0 state returns = $0 to file. Simple Form 1040 returns only (2). WHEN YOU FINISH FILING…
App details
What you can learn from TurboTax: File Your Tax Return
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are TurboTax: File Your Tax Return's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TurboTax: File Your Tax Return runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #24242C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC7C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.