Screenshot style breakdown
Sampled from 6 of Gratitude Plus – Journal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#B45474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Gratitude Plus is the best way to build and maintain a consistent habit of gratitude for a healthier and happier life. Combining science-based mental health tools and community support, Gratitude Plus makes it easy to reflect on your day while deepening connections with the people you care about most. With Gratitude Plus, you can… - Keep a private, personal Gratitude Journal - Create or join Gratitude Circles with your partner, family, and/or friends - See “memories” of gratitudes you’ve shared in the past - Push yourself creatively with a variety of prompts - Browse the public feed of gratitude and support others around the world with heartwarming messages of encouragement - Get daily inspiration with positive affirmations and thoughtful quotes - Set up push notifications to remind yourself to check in - Track your mood each day to easily understand trends - View personalized insigh…
App details
What you can learn from Gratitude Plus – Journal
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Gratitude Plus – Journal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gratitude Plus – Journal runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B45474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.