Screenshot style breakdown
Sampled from 6 of InfantRisk HCP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC4C64 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Pregnant and breastfeeding patients deserve safe, effective care. Too often, treatment decisions are clouded by uncertainty. InfantRisk HCP gives healthcare professionals fast, evidence-based guidance on medication safety in pregnancy and lactation—so you can make confident choices in seconds. Developed by leading researchers and clinicians, the app provides: • Quick drug safety ratings (1 = safest, 5 = most hazardous) for pregnancy and breastfeeding • Access to over 70,000 medications with concise, evidence-based summaries • Easy comparison of safety ratings by indication or drug class • A clean, intuitive interface with monthly data updates Are you a parent? Try our companion app, MommyMeds, written with patients in mind. Subscription: $14.99 USD per year Terms of Use: https://www.infantrisk.com/infantrisk-hcp-terms-use Disclaimer: The information in InfantRisk HCP is designed to …
App details
What you can learn from InfantRisk HCP
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are InfantRisk HCP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: InfantRisk HCP runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC4C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.