Sampled from 6 of BENU Farmacia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C2C64 accent
#111111 text
L'App che porta BENU Farmacia direttamente a casa tua! Scarica l'App e scegli la farmacia più vicina a te per avere a portata di smartphone tutti i servizi e le offerte esclusive del mondo BENU Farmacia: • Consegna dalla tua Farmacia – Nelle città in cui è attivo il servizio, inserisci l’indirizzo di consegna e seleziona la tua farmacia BENU, puoi ricevere l’ordine in 60 minuti o nella fascia oraria preferita. Nel caso di prodotti con obbligo di prescrizione medica potrai caricare la ricetta dal tuo smartphone o indicarci dove ritirarla, anche dal tuo medico. Se preferisci, puoi prenotare i tuoi farmaci dall'app e optare per il Ritiro gratuito in farmacia. Cerca per prodotto o per categoria e aggiungi al carrello o alla tua Wishlist. • Carta EXTRA - Registra il codice della tua carta EXTRA per averla sempre con te e controllare in qualsiasi momento i tuoi punti fedeltà accumulati.…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are BENU Farmacia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BENU Farmacia runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C2C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.