Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Plum: Smart Saving & Investing's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C0C2C bg
#3B2E49
#740CE4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Description only relevant for UK customers Plum’s on a mission to help you grow your money for life with automated deposits, accessible investing and smart saving. SET ASIDE MONEY AUTOMATICALLY • Plum’s automation puts saving and investing on repeat with weekly deposits, payday Auto Savers and more. • From AI-powered tools to round-ups, it all runs in the background. SAVE TAX-FREE WITH THE PLUM CASH ISA • Unlock tax-free savings and hit goals faster with automated savings for Cash ISA. • Start with as little as £1. • Transfer your ISA to consolidate your savings. • Eligible deposits are FSCS protected. See interest rate details on the Plum website or app. T&Cs and ISA rules apply. Tax treatment depends on personal circumstances and could change. BUILD YOUR HOUSE DEPOSIT WITH A LIFETIME ISA • Add up to £4,000 to your LISA each year and the government adds a 25% bonus (up to £1,000) f…
App details
What you can learn from Plum: Smart Saving & Investing
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Plum: Smart Saving & Investing's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Plum: Smart Saving & Investing runs a dark set where the background shifts from screenshot to screenshot (first shot #1C0C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #740CE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.