Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Hertz Rental Car, SUV, Van's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#84A4CC accent
#111111 text
Screenshots
Icon palette
About this app
Book a car rental with the new and improved Hertz Rent-a-Car iPhone App. Pick your rental car from our extensive selection, including economy cars, electric cars, SUVs, vans, and even sports cars! Explore all the options to your heart’s content in our new iOS App! Whether you are traveling for business, or going on a family vacation, you can save time, get on the road faster, and unlock the power to reserve, modify, and review your reservations with a few swipes of your finger! Spend less time in lines so you can get to your destination quicker! Our free Hertz App has added flexibility, to make sure that your car rental experience is quick, easy, and always meets your needs!! Download the Hertz® App to get immediate access to: • Search for rental cars and Hertz locations in popular cities. • Use the Map-view to browse rental car availability at multiple Hertz locations. • Skip the hass…
App details
What you can learn from Hertz Rental Car, SUV, Van
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Hertz Rental Car, SUV, Van's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hertz Rental Car, SUV, Van runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84A4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.