Sampled from 6 of VYTAL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#54CCC4 accent
#111111 text
ERVAAR VYTAL VYTAL is het meest complete vitaliteitsplatform ooit. Werken aan je gezondheid was nog nooit zo makkelijk! Op de vandaag pagina tref je een overzicht van je dag. Hier vind je blogs, doelstellingen, wat je die dag gaat eten en welke activiteiten er gepland staan. Op de Beweging pagina vind je workouts, lessen en activiteiten. Workouts voer je thuis uit of in de gym. Alles is eenvoudig te casten naar je televisie zodat je vanuit je huiskamer mee kunt doen. Ook kun je je sportactiviteiten bijhouden door ze te loggen. Naast inspanning is ook ontspanning en een postieve mindset erg belangrijk! Daarom vind je op de Mindset pagina meditaties, ontspannende muziek en leerzame blogs over gedragsverandering. Zo helpen we jou om je goede gewoontes vast te houden. Je persoonlijke voedingsschema wordt voor je klaar gezet en daarnaast vind je alle tools om hier op een makkelijke mani…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are VYTAL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VYTAL runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54CCC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.