Sampled from 3 of Tackle Cancer Challenge's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECF4 bg
#D6CFD6
#1C448C accent
#111111 text
Tackle Cancer Challenge turns everyday movement into cancer treatment donations. For the time of a challenge, people all over the world walk, run and ride together toward one collective distance goal. Thanks to the generosity of our partners, each milestone the community reaches adds a treatment donation to RLT-Connect, the Oncidium Foundation's treatment donation program for targeted radionuclide therapy. HOW IT WORKS • Log any activity — walking, running, cycling and more. • Import automatically from Apple Health, or enter your activities by hand. • Steps, minutes, kilometres and miles are all converted into distance toward the goal. YOUR TEAM Create a team or join an existing one, follow its contribution to the challenge, and see how it stands against the others. You can also take part on your own. THE COLLECTIVE JOURNEY The global goal is split into sectors. Watch them light up …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Tackle Cancer Challenge's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tackle Cancer Challenge runs a light set with one background colour (#F4ECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C448C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.