Sampled from 4 of Malt Freelance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#042CFC accent
#111111 text
Vous êtes freelance sur Malt, simplifiez votre activité avec l'application ! **Gagnez en réactivité** Recevez des alertes en temps réel dès qu'un de vos clients vous envoie un message ou effectue une action sur une mission. **Messagerie : Restez en contact avec vos clients** Retrouvez facilement vos conversations et propositions de missions avec vos clients. Répondez rapidement grâce à la messagerie instantanée. Tout est centralisé. **Devis : maintenez un temps de réponse record** Créez un devis en quelques étapes, que ce soit pour une mission courte ou récurrente, et envoyez-le à votre client. **Disponibilité : toujours à jour** Il vous suffit désormais d’un clic pour mettre à jour votre disponibilité et bénéficier ainsi d’une visibilité accrue auprès de nos clients. Ce serait dommage de s’en passer. **Statistiques : vos performances à portée de main** Accédez à votre activité…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Malt Freelance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Malt Freelance runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #042CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.