Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Period Tracker My Cycle's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC9CBC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
My Cycle is an app that helps you monitor your cycle. How often have you asked: "What date did my period start last month?" With our app, you won't have to keep that important information in your head. Take note of your menses in our app, and it will automatically remind you about the start of a new cycle several days before it happens. If you're planning to get pregnant, this app tells you what days you are most likely to conceive. Besides monitoring your cycle, you can keep track of other important information. Add important events related to your sex life. Add notes to remember such things as symptoms and mood changes. You can use this app as your personal journal. My Cycle is made specially for women like you. If you have any questions or requests, please write to neumandev@gmail.com. We are eager to hear your comments on how to improve the app.
App details
What you can learn from Period Tracker My Cycle
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Period Tracker My Cycle's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Period Tracker My Cycle runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC9CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.