Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of CalTopo: Backcountry Mapping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#B45C2C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
New on CalTopo: the CalTopo app is now satellite ready, allowing you to use many features of the app offline with satellite data! Take the best mapping app with you wherever you go with the CalTopo app for iOS. Trusted by professional mountain guides, avalanche educators, and search and rescue teams, CalTopo has all the features you need to plan your next off-grid pursuit. Seamless integration between CalTopo online and your mobile device allows you to access and update your maps no matter where you are. Any changes you make will automatically sync across all devices, making exporting and importing your latest map a thing of the past. The CalTopo app allows you to easily take your planning and navigation to the next level. Real time decision making in backcountry terrain is made easy with the ability to download maps and layers like slope angle shading to your device for offline use. …
App details
What you can learn from CalTopo: Backcountry Mapping
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are CalTopo: Backcountry Mapping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CalTopo: Backcountry Mapping runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B45C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.