Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Fat Tail Investment Research's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#A45C2C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Our primary focus is to explore ‘fat tail’ ideas and events, anticipate them, and recommend ways to invest around them before they move into mainstream consciousness and acceptance. A ‘fat tail’ event is a highly unlikely and unexpected occurrence…with extreme disruptive consequences. That is our point of difference with the mainstream investment and finance industry. This does not mean that our newsletters, emails, books and other publications are always ‘way out there’, nor are they always right. But that what we publish is distinctly, tenaciously not mainstream. If you want mainstream ideas, you can get that for free on the internet…or for a few dollars for any one newspaper. But our subscribers don’t pay us to find out what everyone else thinks. Our customers pay us because they value the ‘fat tail’ opinion, the research and the recommendations. Our editors and researchers work ha…
App details
What you can learn from Fat Tail Investment Research
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Fat Tail Investment Research's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fat Tail Investment Research runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A45C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.