Sampled from 4 of High Street Auctions's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#04345C accent
#111111 text
Reading the caption text from the screenshots in your browser…
This dynamic app allows you to (1) stay informed about our upcoming auctions; (2) view properties that interest you; (3) get notifications when you’ve been outbid; (4) bid no matter where you are located (or set and forget your maximum bid to let our platform automatically bid the lowest possible winning bid for you). This is the go-to-source for up-to-the-minute information on all of our auctions.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are High Street Auctions's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: High Street Auctions runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04345C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.