Sampled from 5 of Vietnam Airlines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047494 bg
#2787A2
#DCB464 accent
#FFFFFF text
Welcome aboard! All you need for your upcoming trip is packed in one app. Let’s explore Vietnam Airlines App’s main features: 1. Best airfare deals, additional services, and exclusive offers for App users are updated everyday 2. Book ticket easily in a few simple steps with multiple payment options 3. Get the latest flight updates at a glance and never miss your flight by simply allowing us to send notifications to your mobile device. 4. No more queuing at the kiosk, check in via App and simply save your boarding pass offline and you are ready to go! 5. Use booking reference to download movies and enjoy watching offline throughout your journey 6. Review and update all the details of your Lotusmiles account at your fingertips We currently support following languages: English, Vietnamese, Japanese, Korean, French, German, Russian, Simplified Chinese, Traditional Chinese. Download Vietna…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Vietnam Airlines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vietnam Airlines runs a dark set with one background colour (#047494) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCB464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.