Sampled from 6 of Sephora KSA: Beauty & Makeup's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#C41414 accent
#FFFFFF text
Step into Sephora’s world of beauty and discover a diverse range of makeup, skincare, haircare, fragrance, and beauty tools, all at your fingertips. From finding your perfect shade match to exploring the latest beauty trends, everything you need is within reach. Since our arrival in the Middle East in 2007, Sephora has been redefining the beauty shopping experience, bringing innovation, inclusivity, and joy to every beauty lover. Built on the belief that beauty is for everyone, Sephora blends luxury with accessibility, offering something special for every style, skin type, and personality. With over 300 curated global brands, including Rare Beauty, Patrick Ta, MAC Cosmetics, Tarte, Drunk Elephant, Tatcha, Supergoop, Glow Recipe, Ilia, K18, Glossier, Laneige, and more, Sephora delivers a selection you will not find anywhere else. Many of these brands are exclusive to Sephora, giving you…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Sephora KSA: Beauty & Makeup's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sephora KSA: Beauty & Makeup runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C41414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.