Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Smile App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E45C24 bg
#E77242
#FCB47C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Smile – Deine Versicherung ohne Blabla Mit der Smile App hast du deine Versicherung immer dabei – einfach, flexibel und komplett digital. • Alles auf einen Blick: Verträge, Rechnungen und weitere Dokumente jederzeit griffbereit • Digital & unkompliziert: Versicherungen direkt über die App abschliessen – ganz ohne Papierkram • Drive Coach: Fahrverhalten analysieren und mit persönlichen Tipps sicherer unterwegs sein • Support, wenn du ihn brauchst: Unser Team ist per Chat, E-Mail oder Telefon für dich da
App details
What you can learn from Smile App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Smile App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Smile App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E45C24) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCB47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.