Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Taco Bell UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C2C8C bg
#65499C
#BC8C5C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
App Features: 1. Mobile Ordering Find your nearest Taco Bell, browse the menu, and place your order directly in the app. Choose your preferred collection time and skip the queue when you arrive. 2. Earn & Redeem Rewards Join Taco Bell Rewards to earn points on every purchase. Enter your 4-digit code in restaurant or place a mobile order to collect points. Redeem your points for available food rewards in the app. 3. News & Exclusive Offers Be the first to hear about new menu items, limited-time offers, and exclusive member promotions. 4. Easy Customisation Browse the menu by category, select your favourite items, and customise them just the way you like. 5. Member Perks Taco Bell Rewards members receive special treats for registering, on their birthday, and during select promotions throughout the year.
App details
What you can learn from Taco Bell UK
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Taco Bell UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Taco Bell UK runs a dark set with one background colour (#4C2C8C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC8C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.