Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Loom: Screen Recorder's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCA404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
LOOM FOR iOS Record your screen or camera with one tap. Share that content in an instant with a link. Loom for iOS is the fastest, easiest way to record content on-the-go and stay connected with your team. Whether you’re screen recording product demos, giving feedback, or simply sharing your thoughts, Loom makes it simple to stay in the loop with async video. TRUSTED BY THE BEST Over 14 million people across 200,000 companies use Loom to record, share, and review asynchronous video. From HubSpot, to Atlassian, to Netflix, Loom is the screen recording and collaboration tool of choice for top companies. EVERYTHING YOU NEED AND MORE Using Loom, you can collaborate with your team, add time-stamped comments and reactions to those videos, and save videos you’ve recorded to your device. Now, you can spend less time crafting the perfect email in-between meetings, and say it with vide…
App details
What you can learn from Loom: Screen Recorder
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Loom: Screen Recorder's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Loom: Screen Recorder runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCA404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.