Screenshot style breakdown
Sampled from 6 of Portal do Cartão's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#142C4C accent
#111111 text
Screenshots
Icon palette
About this app
Com o aplicativo do Portal do Cartão, você poderá acessar seu cartão digital, consultar seus limites, ver seu histórico de transações, controlar seus gastos, lembrar onde eles acontecerem e ficar por dentro de promoções. Tudo isso de maneira prática e rápida. As informações e ofertas relacionadas ao Cartão e produtos financeiros (como empréstimo pessoal, quando disponível) são disponibilizadas exclusivamente pela Credsystem IP e Credsystem SCD. Em caso de dúvidas, acesse http://www.credsystem.com.br ou entre em contato com a Central de Atendimento: Chame a Cleo no Whatsapp 24hrs por dia: (11) 4003-3900 Está em uma capital ou em regiões metropolitanas? Liga aqui: 4003-3900 Está em outras localidades? Liga aqui, de um telefone fixo: 0800 729 3900 De segunda a sábado, das 8h às 22h Aos domingos e feriados, das 9h às 20h Ouvidoria Ligue de um telefone fixo de qualquer região do Brasi…
App details
What you can learn from Portal do Cartão
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Portal do Cartão's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Portal do Cartão runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.