Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Whatnot: Shop, Sell, Connect's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#FCDC04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Whatnot is the largest live shopping platform in the US, UK, and Europe - we’re a marketplace bringing millions together to shop, sell, and connect around the things they love. From bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl—we’ve got it all. Explore 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry, and more. FIND INCREDIBLE DEALS ON NAME BRANDS - Join hundreds of thousands of sellers to shop deep discounts from your fashion favorites and everyday essentials. From brands you know and love, to emerging and hard-to-find specialty products. Whatnot has a deal on whatever you’re looking for. SHOPPING HAS NEVER BEEN MORE FUN - Whether you’re getting in on fast-paced auctions, incredible flash sales, live show giveaways, searching through the marketplace, or jumping into the chat—you’ve never had this much fun sho…
App details
What you can learn from Whatnot: Shop, Sell, Connect
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Whatnot: Shop, Sell, Connect's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Whatnot: Shop, Sell, Connect runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCDC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.