Sampled from 6 of OcularCheck: Acuity Exam's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04A4B4 bg
#27B0BE
#04FCFC accent
#FFFFFF text
OcularCheck is a powerful mobile tool to improve the accessibility of healthcare by empowering individuals and communities to be able to accurately check their vision for free, for signs of myopia and other visual impairments. The app has been developed for use in underserved/rural areas of the world, including features such as: diagnostic accuracy, no internet requirement, auditory guides, high device compatibility, and multilingual optotypes, and more. This aspect allows it to play a unique role in the international public health community. Important features include (v1.0.0): - Visual acuity exam with immediate results - Selection between multiple optotypes such as Snellen, LEA Symbols, and other languages - Find nearby optometry clinics - Information pages about visual impairments What's new in v1.1.0: - Support for Tumbling E optotypes for non-English speakers - Improved UI for i…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are OcularCheck: Acuity Exam's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OcularCheck: Acuity Exam runs a dark set with one background colour (#04A4B4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04FCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.