Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of itsu rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E40494 accent
#111111 text
- #2earn healthier] gifts every time you itsu
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 7 words on average (longest 7), 100% speak to "you".
Screenshots
Icon palette
About this app
The more you itsu, the more we give you Collect butterflies every time you spend £5 or more. When you've collected 3 butterflies, we'll give you a free snack or drink. 5 butterflies and we'll give you free gyoza. 7 butterflies and we'll give you a free meal. Download the app, and we'll give you a free miso soup or edamame on your first visit when you spend E5. Discover our delicious menu of health[ier] Asian inspired food, grab the app & get collecting! Whether you're craving chicken teriyaki or seeking a salmon full house, it's time to eat beautiful for free
App details
What you can learn from itsu rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are itsu rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: itsu rewards runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E40494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.