Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Pregnancy Week Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#9CDCD4 bg
#89C1BA
#142464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Do you want to know exactly how long you have been pregnant? This free app shows you the progress of your pregnancy at a glance. The pie chart shows you your current week of pregnancy and you can see how many days you are already pregnant. In addition, we show you the current trimester and in the countdown how many days are left until your baby is born. Simply enter your expected date of birth at the start of the app or use our date of birth calculator. This is used to calculate your baby's date of birth based on the time and duration of your last period according to the extended Naegele rule. With this great “Pregnancy Week” app, you will never forget which week you are pregnant. All features of this practical app at a glance: - Course of pregnancy: current week of pregnancy (information in weeks and days), information on the Trimester - Countdown: Days until your baby is born
App details
What you can learn from Pregnancy Week Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Pregnancy Week Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pregnancy Week Tracker runs a light set with one background colour (#9CDCD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.