Sampled from 5 of Mes Urgences's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#84CCEC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 8.3 words on average (longest 10), mostly ALL CAPS.
Mes Urgences, est une application mobile proposée par l’Agence Régionale de Santé d’Île-de-France et le SESAN. Mes Urgences fournit à l’Utilisateur une estimation en temps réel, du niveau d’affluence attendu dans les services d’urgence franciliens partenaires, et pour chaque heure, une durée de passage total estimée pour une consultation sans hospitalisation. Mes Urgences n’a pas pour finalité d’orienter l’Utilisateur vers un service d’urgence en particulier : Pour toute urgence vitale, l’Utilisateur est invité à contacter immédiatement le 15. Avant de consulter aux urgences, il est nécessaire de contacter son médecin traitant. Mes Urgences permet d’obtenir pour la région Île-de-France: • la localisation des services d'urgences et leur spécialité • le niveau d’affluence des services d’urgence • une estimation du temps de passage total • votre géolocalisation afin de connaître le n…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Mes Urgences's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mes Urgences runs a light set with one background colour (#E4E4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84CCEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.