Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of UK Immigration: ID Check's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#145CAC bg
#3472B7
#7C242C accent
#FFFFFF text
Screenshots
Icon palette
About this app
The UK Immigration: ID Check app lets you confirm your identity online when: • applying for a visa • updating your personal details on your UKVI account • setting up access to your online immigration status (eVisa) Before you start You must follow the steps in the online application form, account update or eVisa form before using the app. You will need to be in a well-lit area, so you can take a good quality photograph of yourself. You need to use: • an iPhone 8 or newer • iOS 16 or later If you are applying for a visa If you use this app when you apply for a visa, you will not have to attend an appointment to confirm your identity. You can use this app if you are: • an EU, European Economic Area (EEA) or Swiss citizen • a British national (overseas) visa (BNO) applicant with a BNO or Hong Kong Special Administrative Region (HKSAR) passport • a graduate visa applicant with a UK…
App details
What you can learn from UK Immigration: ID Check
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are UK Immigration: ID Check's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UK Immigration: ID Check runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #145CAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.