Sampled from 4 of HealthWear's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC8C64 accent
#111111 text
Reading the caption text from the screenshots in your browser…
HealthWear 是一款手表使用的工具App 可以记录用户的的睡眠数据,分析睡眠质量。 记录用户的运动信息。在运动功能中,可以开启不同的运动模式,需要开启定位授权。 用户之间可以通过关爱功能,查看彼此之间的历史记录数据。 可以根据个人习惯对手环产品进行设置 支持 [苹果健康] 应用,可以将手环步数,卡路里,距离同步到[苹果健康]应用,让你更全面的了解健康状况。 本应用测得数据仅供参考,不提供任务相关医疗服务。 任何医疗决定都必须通过专业医疗机构的医疗建议来做出。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are HealthWear's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HealthWear runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC8C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.